in today's climate, the music industry, given all of the digital technology, there has to be something more than the music that drives people to you. for me, if i have a hot sun or not, and these people are turning into my life. just about the song is doing well on the charts. tavis: you mean the books, the reality tv, the clothing line. >> the lifestyle i have lived since i was a youngster and the lifestyle i have been blessed enough to walk into right now. i am delivering this lifestyle and you can't let go lifestyle. tavis: i like that. you can't bootleg a lifestyle. but is there a danger in putting out there, for your fanbase, a lifestyle you can't have. all rappers are selling a lifestyle that while they can't bootleg it, they can have it. >> i don't believe there is any human being that if he puts 100% of his time, effort, and energy into achieving a goal that it can't happen. i simply don't believe that. for people that say they never can, your faith is weak and you don't deserve to achieve it. anybody with the right amount of skill, effort, energy, and ingenuity can accomplish